Whether it’s a brand, technology or creative work, intellectual property is one of the most significant components in commercial transactions. IP assets increasingly drive business deals as more and more companies realize the value of innovation, as well as potential pitfalls of mismanaging IP rights in the global market.
We are the world’s largest full-service IP practice. We are locally ranked in 95% of our markets and have our own in-house economists to value IP transactions.
What we do
We act on IP heavy acquisitions, disposals, joint ventures, re-organisations, sponsorships and franchisings.
We act on tax-driven IP restructurings and migrations; transfer pricing analyses and advise on IP/tax strategy.
Security Over IP
We advise on financial arrangements where security is taken over IP.
IP in Insolvency
We advise on IP issues arising in insolvency situations.
Size & Reach
We're the world's largest full-service IP practice, bringing together in-market IP expertise at the local level, with cross-border transactional experience and perspective. This delivers
global expertise with centrally coordinated consistency
We work collaboratively across IP, M&A and tax to deliver some of the most innovative customized solutions seen in the transactional IP space
We invest in client knowhow, including our Employee Creations Handbook; T-Recs - Trademark Recordal Solutions Platform; and Pat-Recs - Patent Recordal Solutions Platform
To ensure efficiency and seamless delivery of our legal services, we have dedicated legal project managers who work closely with our legal teams and clients.
We are a transactional powerhouse leading and closing three deals a day. We run brand disposal transactions for one of the world’s largest FMCG companies.
- Band 1 IP Firm Globally 2009-2020 – Chambers Global
- Global IP Firm of the Year 2020 – Managing IP
- International IP Firm of the Year 2020 – Global IP Awards
- Over 40 attorneys recognized as WIPR Leaders for patent and trademark – World IP Review
"Heavyweight global practice in the IP sector with significant experience on all manner of trademark matters, such as registration, enforcement and brand management. Offers additional expertise in patent litigation and prosecution, as well as in IP transactions. Has further expertise in anti-counterfeiting programmes, as well as trade secrets and rebranding projects. Represents clients in a wide range of sectors including pharmaceuticals, media and technology. Strong market presence in Europe, with revered positions in the Asia-Pacific region and USA.” – Chambers Global
“casino games real money no deposit McKenzie is ‘ahead of other international IP firms in providing truly robust global portfolio management solutions’ and can ‘assemble a team appropriate to the individual case.’” – Legal 500
“Global powerhouse held in high regard for its work on trademark registration and enforcement. Adept at handling patent litigation for international clients in the consumer goods and technology industries, along with copyright and anti-counterfeiting matters. Further strengths include cross-border IP transactions and unfair competition matters, registry proceedings and portfolio management.” – Chambers Europe